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About Us

When in doubt, wear black...
or white…
or grey!

Eunoia is a locally-owned, ready-to-wear clothing brand based in Jakarta, Indonesia. Eunoia was born out of the creative minds of Melfin Novi Ustaman, Sally Yolanda Setiawan, and Selvi. Inspired by the belief that fashion should be simple, classic, and everlasting; eunoia represents its brand through three basic colors, quality fabrics, and authentic designs.

Since Eunoia’s launch in November 2014, they have released new styles every month, all in Eunoia’s timeless black, white, and grey. The brand receives recognition for providing women with sophisticated style in effortless way.


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